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YouTube: a free, simple tool that can raise your profile
ZCorp PRDigital • Jun 15, 2020
Video content is versatile and helps you improve your search engine rankings
If you have a product or service, it probably makes sense to have a YouTube
presence.
First among the reasons is the enormous audience, which includes much of the world’s online population. The number of potential viewers on YouTube at any one time is nearly incomprehensible.
Not that they’re all going to make a beeline for your content, necessarily. Anyone with a YouTube page has billions of competitors, too, with many millions and millions of videos added every day. But if you carve out a niche, cultivate a following and promote your page regularly, you can derive some worthwhile benefit.
One of the best things about YouTube is the price: It’s free. Just set up a Google account and you can start posting videos on YouTube right away. It’s laid out in a straightforward format that’s fairly simple to negotiate. You don’t need to be a computer nerd. Just follow the directions.
People nowadays love video and many prefer watching over reading. There’s such a wide range of content you can post for these people. For example, simply explain the product or service you’re selling. Roll out a new offering. Or give a demonstration: How-to videos are popular. Visually walking a viewer through the steps of using your product is extremely helpful and connects with customers more effectively than a printed instructions manual.
You can also post YouTube videos on social media, such as Facebook, LinkedIn, Instagram and Twitter. In some cases, however, it’s preferable to upload the video file directly to the social platform. That’s certainly the case on Facebook, where the direct uploads get a lot more visibility than YouTube posts, and they auto-run for users scrolling through a news feed. But YouTube videos are still popular on all social platforms.
If you have your own website, it’s easy to embed YouTube videos using the sharing code on each video. Instead of uploading the video again and figuring out how to use a cumbersome plug-in, just paste the code on your site and it’s done. That ease of use furnishes you with another marketing opportunity: Getting others to post your video to their websites. If your video relates to the subject matter on someone else’s site, ask if that person can post your content.
Video also helps you get better results when people look for you on the search engines. Because Google owns YouTube, it bestows ranking advantages on people and businesses with YouTube content. So, get this edge. If you have a YouTube presence that has fallen into neglect, revitalize it with new content. Promote your page. If you don’t
have a YouTube page, consider creating one as soon as possible.
Of course, Z Corp PR & Digital can help you manage your YouTube page and create great new content for you. Contact us today and find out how we can help.
First among the reasons is the enormous audience, which includes much of the world’s online population. The number of potential viewers on YouTube at any one time is nearly incomprehensible.
Not that they’re all going to make a beeline for your content, necessarily. Anyone with a YouTube page has billions of competitors, too, with many millions and millions of videos added every day. But if you carve out a niche, cultivate a following and promote your page regularly, you can derive some worthwhile benefit.
One of the best things about YouTube is the price: It’s free. Just set up a Google account and you can start posting videos on YouTube right away. It’s laid out in a straightforward format that’s fairly simple to negotiate. You don’t need to be a computer nerd. Just follow the directions.
People nowadays love video and many prefer watching over reading. There’s such a wide range of content you can post for these people. For example, simply explain the product or service you’re selling. Roll out a new offering. Or give a demonstration: How-to videos are popular. Visually walking a viewer through the steps of using your product is extremely helpful and connects with customers more effectively than a printed instructions manual.
You can also post YouTube videos on social media, such as Facebook, LinkedIn, Instagram and Twitter. In some cases, however, it’s preferable to upload the video file directly to the social platform. That’s certainly the case on Facebook, where the direct uploads get a lot more visibility than YouTube posts, and they auto-run for users scrolling through a news feed. But YouTube videos are still popular on all social platforms.
If you have your own website, it’s easy to embed YouTube videos using the sharing code on each video. Instead of uploading the video again and figuring out how to use a cumbersome plug-in, just paste the code on your site and it’s done. That ease of use furnishes you with another marketing opportunity: Getting others to post your video to their websites. If your video relates to the subject matter on someone else’s site, ask if that person can post your content.
Video also helps you get better results when people look for you on the search engines. Because Google owns YouTube, it bestows ranking advantages on people and businesses with YouTube content. So, get this edge. If you have a YouTube presence that has fallen into neglect, revitalize it with new content. Promote your page. If you don’t
have a YouTube page, consider creating one as soon as possible.
Of course, Z Corp PR & Digital can help you manage your YouTube page and create great new content for you. Contact us today and find out how we can help.
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