Driving record attendance, engagement and media reach for Fog World Congress
When the OpenFog Consortium hired our team to amplify the Fog World Congress, they needed stronger visibility, more sponsors and a measurable boost in attendance. Over a focused six-month public relations and digital marketing campaign, we delivered exactly that - leveraging strategic media relations, organic social growth and targeted digital advertising to expand awareness and engagement.
Our team secured 16+ media sponsors whose promotions reached millions, produced monthly press releases generating 8M+ impressions each and landed 15+ contributed & feature articles totaling 13M+ in estimated reach. Social engagement surged 200%, while paid campaigns on Facebook and Twitter drove consistent link clicks and high-volume impressions. With more than 20 media and analyst registrations secured, Fog World Congress achieved its strongest visibility to date, demonstrating how integrated PR and digital strategy can transform event impact.

