Lockdown: an ideal time to accelerate your digital marketing and engage customers online

ZCorp PRDigital • Apr 14, 2020

Take advantage of a rare opportunity for your business

Sometimes a crisis can yield the much-sought-after silver lining. As people are in lockdown right now, it may not seem like prime time for digital marketing. But that’s not necessarily true. Take advantage of this opportunity and you can gain ground on competitors who have decided to leave their campaigns dormant during the pandemic.

That’s right: While other people are curtailing their marketing efforts, use this time to get your message out as never before. Social distancing doesn't mean you should distance yourself from customers.

If you run a small business, you may be tempted to suspend your campaigns until the sun shines once again. Resist that temptation.

There are several good reasons for you to act ASAP. First, the chances are you’ve got the hours right now. Many business owners and managers find themselves at home, not in the office, and they’re not keeping as dizzyingly busy as usual. If you have extra time on your hands, make good use of it.

Second, vast numbers are on social media during this crisis. Many of them have nothing else to do. Engage with them.

There’s a lot you can tell your customers and prospects via digital media. Put a positive face on this difficult situation. Tell them you're there for them. It's also a good idea to let them know that you're taking all the precautions necessary for public safety (it’s just good public relations and it puts people at ease). And don't forget to let them know about any modified hours of operation.

Do you offer products or services online? Market them now. People are especially looking for products they can receive via delivery. If you offer such items, it's a great time for a campaign.

Or if your work involves consultation, let your customers and prospects know that you're available virtually, via tools like Zoom or GotoMeeting. If you don’t know how to use them, there are many easy-to-follow tutorials online.

Social media is inexpensive and it’s at your fingertips. For many businesses, there’s simply no reason to abandon this marketing avenue. The same is true for email marketing.

Maybe you’re inexperienced or simply need some help with digital marketing. Z Corp PR & Digital has suspended office hours on account of COVID-19, but we’re still here for you. Just send us an email at info@zcorppr.com or call (321) 213-1818. We’ll talk to you about how your digital marketing campaign can take on a new life, especially during this unprecedented time.

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